5 Reasons Why You Should Purchase The Alessi Cat Bowl
The domestic cat has for many years been the human’s best friend in the home, chasing rodents that posse a health threat at home. If you are a cat lover then certainly you would want to know of how to ensure the best for your four legged friend. Treat your cat like as if it were a royal cat just by getting it the Alessi cat bowl. The Alessi cat bowl comes in many shapes, sizes and designs that you will certainly adore. One of the cat bowl designs is of 8/10 stainless steel and grayish in color. The bowl is designed with more than just the cat in mind but rather with the owner too as it also adds beauty to your home space or décor.
The first reason why you should purchase these bowls is that they are artistic collector’s items with unique designs and styles. The bowls represent the cat in one way or another whilst at the same bringing fourth the beauty of cat bowl art.
There is a wide range of designs and colors to choose from amongst the Alessi cat bowls. You may either buy the Cat bowl with a lid made of thermoplastic or the simple two side bowel with a cat in the middle. The stainless steel bowls are rather the most sought after Alessi bowls as they are rather easy to clean and also lustrous.
Uniqueness is also one reason why you should buy the Alessi cat bowl; the cat bowl has got a unique design that attracts the eyes of the visitors at your home. You will certainly have the best of presentation on the floor when you are feeding your cat.
One other reason is that you can simply enjoy the best of your time collecting the masterpieces in the art of cat bowls. The Alessi cat bowl comes in many different designs so you are rest assured to get the best deal ever in your collection at home. The stainless steel and the yellow Alessi cat bowls can just beautify that area in your home and help you to introduce the best of home bowl décor into your house.
The last reason being that the Alessi bowl makes the feeding of your cat very much interesting, everyone in your home will love to feed the three legged animal. Yes, this is certainly one way to ensure that your cat is properly fed all the time but beware of over feeding your cat too.
Alessi has become a popular brand in the home and kitchenware products. The internet provides you with the best of services when it comes to purchasing the Alessi products. Today you can get the best deal on the Alessi cat bowl just at the click of the mouse button. You will also be able to look at the many reviews on the Alessi cat bowl and see why this bowl has become an important accessory for the cat owners. Well, start clicking and get the best deal for your cat only at the click of the mouse button.
Learn Important Features of the Flop Eared Rabbit
Flop eared rabbit is a cute and wonderful pet for its extraordinary and lovely look. The floppy ears signify its name, which is also called lop eared rabbit. It is gentle by nature and looks very impressive with the healthy round shape of its body. Different varieties, of the animal exist with varied looks and attitudes that make them very special kind of pets. The pioneer in the category is the very common English lop.
You have to understand certain aspects of the species, if you are keen to take a pet of this kind. You must know the particular pellets for the rabbit to be given as daily food. The food is offered according to body weight, which you get from the pet store where you also get the details of the food chart of different kinds of rabbits with different weights. Hence, the knowledge of body weight of your pet is important. Over and above the daily food requirement, you have to provide extra energy nourishment to the animal through green vegetables every day. The full detail of the food system is better known from the pet store person or the vet.
You can make two types of arrangements for your flop eared rabbit. If you want it to stay inside the house, you need to make the floor of the house clean so that the pet does not take bits of wire and other materials and gets injured. Rabbits have a nature of chewing everything that they can get. The alternative is to make a cage for keeping the pet outside the house in the garden. The cage should be wide enough to enable the rabbit to make easy movements and play. Take care of the base of the cage which should be plain to feel like the floor of a house. Make arrangements to keep the cage clean every day. Check the pet daily and take out all loose hairs to help it to remain clean, which rabbits love. Maintain a careful watch on the food habits and general behavior of the pet so that any obvious change is quickly detected and proper treatment is provided to the animal by the vet.
There are several kinds of these fantastic pets, which you get in the pet store. Though the oldest and largest is the English one, you get many others such as Holland lop, which is the smallest of the kind or the miniature lop and the American lop is somewhat bigger in the same category, known as Mini lop. The German lop is bigger than the above variety and is not very popular relative to the small size flop eared rabbit, which is truly a cute pet for your house.
Proper dental care of a hedgehog.
Hedgehogs are the most recent craze among animal lovers. They amazingly gentle creatures and cuddly, despite the fact that they have quills. Hedgehogs are relatively easy to keep but they do have a few special needs that need to be met. One of these needs is a high protein diet. In the wild, hedgehogs typically consume various insects like crickets, all kinds of worms including inset larvae, grasshoppers, beetles, and other bugs. They may also eat fruit if it’s available but the bulk of their diet is mainly composed of insects. This high-protein diet is a bit difficult to replicate for your pet hedgehog. High protein dog or cat food will do, but the problem with most commercial pet food is that it incorporates a lot of artificial coloring, additives, and extenders (like corn) that may be harmful to your hedgehog. You can supplement their diet with fresh fruit, crunchy vegetables like lettuce and carrots, as well as live insects like mealworms or crickets. The latter can easily be bought from your local fish store. They’re used to feed bigger carnivorous fish like arowanas and cichlids.
A poor diet consisting of commercially bought food alone will result in an underweight hedgehog. This may also cause all sorts of health issues, not the least of which is malnutrition but also including dental caries and mouth sores. A hedgehog in the wild usually has a steady access to teeth strengthening minerals like calcium, phosphorus, fluoride, and Vitamin D. They get it from the insects themselves and from bits of the inevitable dirt they eat along with the insects they consume. Fruit gives them a steady source of Vitamin C which will limit the chances of forming mouth sores.
It’s a common misconception among pet owners that just because animals don’t brush their teeth in the wild, we can do away with any type of dental hygiene for our pets altogether. While it is true that animals in the wild do not have access to dental facilities, that doesn’t mean they’re healthier. As a matter of fact, animals in the wild suffer from teeth and gum disease a lot. Their domesticated versions are not much better off unless proper attention is being given by their owners to their dental health.
Sign that your pet hedgehog is suffering from dental problems are the following: tenderness or swelling around the jaws, decreased appetite (probably due to difficulty chewing), teeth and gum swelling or discoloration, an unusually foul breath, and drooling. An immediate visit to the vet is warranted when you observe any of these signs in your hedgehog. The vet might have to take a few X-rays of your pet’s jaw just to make sure what’s causing the illness. Antibiotics are usually prescribed for infections while tooth extraction is done for impacted teeth.
To avoid having your pet hedgehog undergo treatment for dental problems, you can have its teeth regularly brushed by your vet. You can even do the brushing yourself, with or without toothpaste. You can use the brush they sell for babies which has very soft bristles and is inserted into a finger. If you happen to be wary of inserting a finger into your hedgehog’s mouth, you can use a regular toothbrush.
The Art And Beauty Behind Ceramic Cat Bowls
If you are one individual who is thinking of what type of bowl to buy for his or her feline friend then you need to think ceramic! Ceramics come handy for our domesticated animals which include the cats and dogs. Cats are adorable animals that always want to spend their time close to humans. Since your cat always wants to eat indoors then you need to make sure that it is treated like an indoor eater. One way to ensure this is to buy for it the ceramic cat bowls. The ceramic cat bowls are a beauty in the making with designs that you can could hardy ever resist.
The internet is certainly the best place to get started when it comes to shopping for the ceramic cat bowls. These bowls are actually offered at discount prices at some of the websites that sale cat feeding accessories. Since your cat spends time feeding inside your house you need to make sure that its feeding accessories do not compromise your home décor. Ceramics are a beauty in that they can be painted into different colors and artistic color deigns thereby making them household collector’s items. On the internet you will be able to understand the art behind these bowls and also get to appreciate feeding your cat.
The ceramic cat bowls come in many different designs and colors which could add a fine touch to your home décor. The ceramic dog bowls may have designs of cats on them or just the cat claws on them. There also different colors to choose from and these include yellow, blue, red and many other colors. You may also have an array of colors on the same bowl thus presenting the beauty of colors in your home. The bowls also come in different shapes with some taking the shape of a cat. Certainly your cat will purr as it munches in the bowl.
There are many websites that sell the ceramic cat bowls but you need to be aware of where to get the best of deals. The best deal includes both affordability and quality and this are some things that you always have to look for. Auction platforms such as e-bay could also do the trick when it comes to getting the best deals but however the websites that specialize in the cat feeding accessories are the ones that will certainly give you the best deal. These websites will give you great discounts when buying the ceramic cat bowls online.
There are certainly many deals to look forward to on the internet, just start searching and you will certainly get the best of deals. Try as much to consider the designs and colors and you will certainly notice that your cat knows it when it is appreciated.
Focus Groups Help Pet Business Thrive in Recession
Focus Groups Help Pet Business Thrive in Recession
Glen Carbon, IL (PRWEB) December 17, 2009
With today’s economy being in crisis, the news is rife with stories of small businesses closing. According to the U.S. Small Business Administration Office of Advocacy’s September 2009 report, there were 595,600 business closures and 473,546 small businesses that filed for bankruptcy in 2008. So how does a small business survive in a recession? Kat-Box King is a small business that is more than surviving; the company is thriving, with new product placement nationwide in Wal-Mart stores. Company president and founder, Sean McGivern, shares his knowledge with other small business owners on how to prosper during a recession.
Kat-Box King’s business concept derived out of necessity during McGivern’s college years; his roommate had a cat and never cleaned the litter box. McGivern decided to design a disposable litter box that was easy to use, portable and gender-specific. As a result, Kat-Box King was born.
McGivern started this business by sharing his product with friends in exchange for feedback. However, his friends only had positive things to say, which was hindering McGivern’s productivity.
McGivern says, “For a small business to thrive during this recession, you have to invest in focus groups. Your friends will give you feedback, but I learned they only tell you the positive. I needed to find out if there were or are any negatives too.”
The input provided from focus groups was essential to McGivern’s success. It is the main advice he passes along to other businesses. “If you are struggling with your product, take it to focus groups. Utilize the input and take note of the criticisms altering the product until the focus groups are satisfied.”
Kat-Box King’s product Litter to GoTM is located in over 500 Wal-Mart stores across the country.
Litter to GoTM is a portable, all in one, leak-proof, disposable litter box. It includes 5 lbs. of Ultra Clumping Litter and has a suitcase-like handle that makes it great for travel. The product is also recyclable to ensure it coincides with a household’s green efforts. Litter to GoTM allows you to change the litter box and completely dispose of it on a weekly basis, eliminating cat litter odor and preventing the spread of bacteria.
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Things to Make Your Cat Happy
Humans develop a very special relationship with their pets. Pets have been our friends and companions for centuries; they provide us with umpteen reasons to be happy and cheerful. They are a big reason for us to look forward to getting back home. Cat lovers are especially devoted to their furry ‘kids’. The bond that they share with their feline friends is that of a close confidant who just listens to all the problems you have, and always agrees with you. Do you want to give kitty a present that he/she will love? Try one of those fabulous cat trees.
A cat tree is a must for every house with a cat. It is in a cat’s nature to climb up things and scratch stuff. Cat trees cater perfectly to that behavior. It gives your cat that much-required exercise and keeps it sharp and focused. After all no cat lover would like a grumpy cat scratching his or her furniture. Cat trees come in various forms and sizes. Only if your cat could tell you which cat tree to buy, well sadly that won/t happen so you will have to decide based on your cat’s size and habits.
The best cat tree is the one that your feline friend will not get bored with. There are many options available, and you can purchase cat toys and hang them from the different levels to provide kitty with interesting playtime. There are many types of material available that can be used for cat trees however wood still remains a favorite. One of the most important parts of a cat tree is its scratching post. Any cat lover will tell you how much cats love to scratch; novice cat owners will even have scratch marks on their legs to prove it. A good cat tree with a scratching post lets the cats scratch away without damaging your furniture. So it’s time you got a cat tree for your furry friend and in return your cat will give you the all the TLC (Tender Loving Care) it can.
TIP: Spray liquid catnip on the cat tree when you first bring it home. Kitty will fall in love with it immediately!
RateItAll Announces the Best Products of the Decade
RateItAll Announces the Best Products of the Decade
San Francisco, CA (PRWEB) January 20, 2010
Consumer review site RateItAll (http://www.rateitall.com) today made public its list of Best Products of the Decade (http://www.rateitall.com/wt-best-of-the-decade-products.aspx), the result of an ongoing ten year study of consumer opinion.
The Product portion of the Best of the Decade awards covers more than 70 categories ranging from Automotive to Beverages to Pet Food. The Culture portion of the awards (http://www.rateitall.com/wt-best-of-the-decade-culture.aspx) covers an additional 80+ categories.
Millions of opinions from hundreds of thousands of consumers were processed in generating RateItAll’s Best of the Decade Awards.
Winning companies and brands are invited to pick up their digital Trophies for display on their company website by visiting the RateItAll Best Products of the Decade page (http://www.rateitall.com/wt-best-of-the-decade-products.aspx).
For more about the data and judging criteria, please see the Best of the Decade Awards page (http://www.rateitall.com/wt-best-of-the-decade-awards.aspx).
Here is the complete list of Best of the Decade Product Winners:
Automotive
In the ATV category, the winners were the Honda 450R, the Yamaha Raptor, and the Honda Rincon.
In the Motorcycle category, the winners were the Kawasaki Ninja, the Ducati 996, and the Honda CBR.
In the Pickup Truck category, the winners were the Ford F-350, the Ford F-150, and the Chevrolet Silverado.
In the Station Wagon and Minivan category, the winners were the Subaru Outback, the Toyota Sienna, and the Honda Odyssey.
In the Sport Utility Vehicle (SUV) category, the winners were the Jeep Wrangler, the Toyota Landcruiser, and the Jeep Grand Cherokee.
In the Sports Car category, the winners were the Chevrolet Corvette, the Ford Mustang, and the Audi TT Coupe.
In the Sedan category, the winners were the Honda Civic, the Honda Accord, and the Toyota Corolla.
In the Motor Oil Brand category, the winners were Walmart Super Tech, Valvoline, and Quaker State.
Beverages
In the Beer category, the winners were Heineken, Guinness, and Corona.
In the Bottled Water category, the winners were Fiji, Aquafina, and Evian.
In the Energy Drink category, the winners were Red Bull, XS, and 5 Hour Energy.
In the Gin category, the winners were Bombay Sapphire, Tanqueray, and Hendrick’s.
In the Hard Cider category, the winners were K Cider, Hornsby’s, and Woodchuck Amber.
In the Mexican Beer category, the winners were Dos Equis, Pacifico, and Tecate.
In the Orange Juice Brand category, the winners were Tropicana, Florida’s Natural, and Minute Maid.
Rum
In the Rum category, the winners were Bacardi 151, Captain Morgan, and Malibu.
In the Scotch category, the winners were Laphroaig 10 Year, Glenlivet, and Lagavulin 16 Year.
In the Tequila category, the winners were Don Julio, Cuervo Gold, and Cuervo 1800.
In the Vodka category, the winners were Grey Goose, Stolichnaya, and Smirnoff.
In the Whiskey / Bourbon category, the winners were Maker’s Mark, Jack Daniel’s, and Old Grand Dad.
Companies
In the Airline category, the winners were Continental Airlines, Southwest Airlines, and Delta Airlines.
In the Automobile Insurance Provider category, the winners were Progressive, Geico, and Esurance.
In the Bank category, the winners were Bank of America, Wells Fargo, and USBank.
In the Car and Truck Rental category, the winners were Enterprise, Fox. and Avis.
In the Department Store category, the winners were Target, Wal-Mart, and Nordstrom.
In the Cell Phone Service Provider, the winners were Sprint, Verizon, and AT&T.
In the Insurance Company category, the winners were State Farm, Geico, and Nationwide.
In the Jewelry Store category, the winners were Whitehall, Kay, and Finlay.
In the Moving Company category, the winners were NY International, Partner Van Lines, and Moving Staffers.
In the Satellite Internet Access Provider, the winners were WildBlue, DirecWay, and HughesNet.
In the Cable Internet Access Provider, the winners were Road Runner, Comcast, and Charter Communications.
In the Satellite Television Provider, the winners were DirectTV, DISH Network, and Star Choice.
In the Executives category, the winners were Mark Zuckerberg, Steve Jobs, and Bill Gates.
Education
In the Online University category, the winners were University of Phoenix, Capella University, and DeVry University.
In the U.S. College or University category, the winners were Stanford University, Harvard University, and
Cornell University.
Electronics
In the Mobile Phones category, the winners were the Apple iPhone, the Nokia 5100, and the Nokia 6100.
In the Video Games Systems category, the winners were Sony PlayStation 2, Microsoft Xbox, and Nintendo Wii.
Fashion
In the Clothing Stores category, the winners were Victoria’s Secret, Old Navy, and American Eagle.
In the Men’s Underwear Brand, the winners were Fruit of the Loom, Hanes, and Calvin Klein.
Fast Food
In the Fast Food Chains category, the winners were Wendy’s, Subway, and McDonald’s.
In the McDonald’s Menu Items category, the winners were Big Mac, French Fries, and McShake.
In the Sit-Down Dining Chains category, the winners were Outback Steakhouse, Olive Garden, and Cheesecake Factory.
In the Wendy’s Menu Items category, the winners were Frosty, Jr. Bacon Cheeseburger, and Spicy Chicken Sandwich.
Groceries
In the Frozen Pizza category, the winners were DiGiorno, Freschetta, and Stouffer’s.
In the Girl Scout Cookies category, the winners were Thin Mints, Samoas, and Tagalongs.
In the Hot Sauce category, the winners were Baboon Ass, Cholula, and Tabasco.
In the Ice Cream Brand category, the winners were Ben & Jerry’s, Dreyer’s, and Haagen-Dazs.
Health
In the Cold and Flu Remedies category, the winners were Zicam, NyQuil, and TheraFlu.
In the Diet Products category, the winners were Jenny Craig, Isagenix, and Weight Watchers.
In the Hair Loss Treatment category, the winners were Nioxin, Kevis, and Viviscal.
In the Prescription Blemish Treatment category, the winners were Accutane, BenzaClin, and Duac.
In the Prescription Drugs category, the winners were Vicodin, Viagra, and Ambien.
In the Non-Prescription Blemish Treatment category, the winners were Proactive Solution, ZenMED Derma Cleanse, and Biore Pure.
Home & Garden
In the Laundry Detergent category, the winners were Tide, Gain, and Arm & Hammer.
In the Vacuum Cleaner category, the winners were Rainbow, Oreck, and Dyson.
In the Dishwasher category, the winners were Maytag Jetclean, Whirlpool Gold, and GE Potscrubber.
Personal Care
In the Antiperspirant & Deodorant for Men category, the winners were Drysol, Certain Dri, and Old Spice High Endurance.
In the Antiperspirant & Deodorant for Women category, the winners were Certain Dri, Drysol, and Secret Platinum Protection.
In the Bar Soap category, the winners were Dove, Lever 2000, and Irish Spring.
In the Cosmetics Brand category, the winners were Aloette, Arbonne International, and Mary Kay.
In the Facial Cleanser category, the winners were Noxzema, Neutrogena, and Cetaphil.
In the Fragrance & Cologne for Men category, the winners were Cool Water, Polo Sport, and Drakkar Noir.
In the Fragrance & Perfume for Women category, the winners were Tommy Girl, Pleasures, and CK One.
In the Shampoo Brands category, the winners were Thermasilk, Pantene, and Herbal Essences.
Pets
In the Cat Litter category, the winners were Swheat Scoop, World’s Best Cat Litter, and Feline Pine.
In the Dog Food Brands category, the winners were Blue Buffalo, Orijen, and Innova EVO.
Sporting Goods
In the Rifle category, the winners were Remington Model 700, Remington 7MM Magnum, and the Ruger No. 1 Standard.
In the Running Shoes category, the winners were Nike Air Structure Triax, New Balance 702, and New Balance 803.
In the Shotgun category, the winners were Remington Model 870, Mossberg Model 500m, and Ruger Red Label.
In the Skateboard (Decks) category, the winners were Element, Zero, and Alien Workshop.
In the Skateboard Truck category, the winners were Thunder, Independent, and Tensor.
In the Snowboard category, the winners were Burton, K-2, and Lamar.
Tobacco
In the Cigarettes category, the winners were Newport, Malboro Blend No. 27, and Newport 100.
In the Cigars category, the winners were Black and Mild, Philly Blunts, and Swisher Sweets.
In the Smokeless Tobacco category, the winners were Grizzly Smokeless Tobacco, Copenhagen, and Skoal.
More information on RateItAll’s Best of the Decade Awards program can be found here: http://www.rateitall.com/wt-best-of-the-decade-awards.aspx
About RateItAll
Based in San Francisco, RateItAll (http://www.rateitall.com) is a consumer review network where visitors can find and share reviews on virtually any topic. All of the site’s content is available for syndication via widgets and an API (api.rateitall.com), and RateItAll members share in the advertising revenue associated with their reviews. RateItAll’s mission is to power the exchange of the world’s opinions.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Clorox 2
Clorox 2® Stain Fighter & Color Booster Named Official Stain Remover of US Youth Soccer
Frisco, Texas (Vocus) February 23, 2010
United States Youth Soccer Association (US Youth Soccer), the nation’s largest youth sports organization, announces its partnership with Clorox 2® Stain Fighter & Color Booster. Clorox 2® Stain Fighter & Color Booster works with your favorite detergent to fight soccer stains like grass and dirt, and brighten your uniform colors. Clorox 2® Stain Fighter & Color Booster is the official stain remover of US Youth Soccer.
“We are happy to have Clorox join our team,” said Larry Monaco, president of US Youth Soccer. “Busy soccer families can benefit from Clorox 2® products and we look forward to a great relationship.”
Clorox will also be able to utilize US Youth Soccer’s marks for retail events and promotions. US Youth Soccer members will be able to sample products at upcoming Kohl’s US Youth Soccer American Cup tournaments.
“We are excited to partner with US Youth Soccer, an organization that has helped bring soccer to kids of all ages and skill levels,” said Chris Hyder, director of marketing for Clorox Laundry Products. “As the Official Stain Remover of US Youth Soccer, Clorox 2® Stain Fighter & Color Booster is committed to help keep soccer clothes looking fresh all season long.”
This is the first time US Youth Soccer and Clorox have partnered.
The Kohl’s US Youth Soccer American Cup is the nation’s largest traveling recreational soccer tournament and recently announced the 2010 event schedule. Learn more at http://www.usyouthsoccer.org/american_cup/americancuphome.asp.
About the United States Youth Soccer Association (US Youth Soccer) – US Youth Soccer – “The Game for ALL Kids!®” is the largest youth sports organization in the country and largest member of the United States Soccer Federation, the governing body of soccer in the United States. US Youth Soccer registers more than 3 million players annually, ages 5 to 19, and over 900,000 administrators, coaches and volunteers in 55 member State Associations. US Youth Soccer programs provide a fun, safe and healthy environment for players at every level of the game. For more information, visit http://www.USYouthSoccer.org.
Media Request: When referring to the United States Youth Soccer Association, the largest youth sports organization in the United States, please refer to the association only as US Youth Soccer, and never as USYS or USYSA. We appreciate your cooperation.
CLOROX BOILER
About The Clorox Company – The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $ 5.5 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Armor All® and STP® auto-care products; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 77 million to nonprofit organizations, schools and colleges. In fiscal 2009 alone, the foundation awarded $ 3.6 million in cash grants, and Clorox made product donations valued at $ 7.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
The Refined Feline Brings its Manufacturing Home to the US
The Refined Feline Brings its Manufacturing Home to the US
New York, NY (Vocus) March 11, 2010
The Refined Feline is pleased to announce that it will be expanding the list of products it manufactures in the USA. The company will be moving the manufacturing of its Corner Litter Cabinets, Refined Litter Box, Refined Litter Box Electric, and ClassiCat Litter Cabinet from overseas to factories in Ohio. The popular Cat Clouds Cat Shelves were already being produced in South Dakota and New York. With Americans demanding the highest quality for their dollar, the company is confident that its consumers will be extremely satisfied with the American made products.
“We are very excited that The Refined Feline is in a position to move its manufacturing to the United States,” said company founder Josh Feinkind. “Not only will this allow us to ensure our products are of the highest quality, but also will help stimulate the economy right here at home.” Manufacturing in the US allows The Refined Feline to collaborate with the factories on innovation and design making products that are affordable, aesthetically pleasing and high quality.
Additionally, sourcing in the US allows for better oversight on quality as well as ensuring parts are compliant with new environmental requisition such as the California Air Resource Board (CARB) standard.
The Refined Feline’s product line-up of domestically manufactured merchandise will be available starting April 2010.
The Refined Feline is a subsidiary of RefinedKind Pet Products based in New York City. Their modern cat furniture designs have won several awards including most recently the Pet Age’s Pinnacle Award for the Cat Clouds Cat Shelf. Products include cat towers, litter boxes, and cat shelves. Customers can view their line of products at http://www.TheRefinedFeline.com.
The company will be attending the Global Pet Expo in Orlando, Florida March 25-27 to present the new American made designs. Booth 391
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Dr. Marty Becker Picks Best In Show at Global Pet Expo
Dr. Marty Becker Picks Best In Show at Global Pet Expo
New York, NY (PRWEB) March 31, 2010
Dr. Marty Becker, the popular veterinarian for “Good Morning America” and “The Dr. Oz Show,” reviewed thousands of pet products both new and time-proven to come up with his 10 favorites — “Dr. Becker’s Best” — at Global Pet Expo the massive international pet products trade show put on annually by the American Pet Products Association.
Working with his team of pet-care experts who fanned out over seven football fields’ worth of pet-care products at last weekend’s trade show, Dr. Becker narrowed his list of favorites to ten, and then chose one from that list as Best In Show.
The winner: The Tagnabbit ($ 3.99) from Petmate (Petmate.com). The winning product is also one of the show’s least expensive, an innovative clip for pet tags that allows pet-owners to switch collars without breaking fingernails on split-hooked fasteners, or needing pliers to close an “S” hook. The Tagnabbit will hit the pet retailers in July.
“The Tagnabbit was one of those products that made you smack your forehead and wonder, “Why didn’t I think of that?,” said Dr. Becker, who also writes a syndicated newspaper column (through Universal Uclick), is a regular contributor to Parade magazine and an author of best-selling pet-care books. “The clip is easy to move from one collar to the other, and fastens securely. As a veterinarian, I’m very aware of how important it is to keep current ID tags and a license on a pet, and this product just makes it easier.”
Dr. Becker and his daughter, dog-trainer Mikkel Becker Shannon, also used Global Pet Expo as a launching pad for their new Web-exclusive pet-care series premiering on the ABC News Now Web site, “The Pet Doctor With Dr. Marty Becker.” The first of these video podcasts is now up at ABCNewsNow.
Information on all 10 of Dr. Becker’s Best is available on his Web site, Dr. Marty Becker’s Pet Connection. Follow Dr. Becker on his Facebook fan page or on Twitter.
The rest of Dr. Becker’s Best:
Pet Therapy Jacket
Warm Whiskers (WarmWhiskers.com)
$ 37.99 to $ 49.99
Veterinarians know how important hot or cold therapy is for an injured pet, and the pet therapy vest keeps the packs where they need to be. The packs are secured to the vest with amazingly strong material that is easy to attach – and remove, too! Perfect for pets with arthritis or who are recovering from injury or surgery. And the jacket is reversible, for a softer fit.
AirCatditioner
AirCatditioner (AirCatditioner.com)
$ 299
Invented by a former New York City building manager, the AirCatditioner looks like an window unit air conditioner, but it houses a cat litter box – and keeps it ventilated, too. The hinged front has a small cat door, and the entire door flips down to allow for the easy cleaning of the litter box. A shelf in front of the facing allows cat to jump up to make getting through the cat door easier.
Doggie Doo Drain
Doggie Doo Drain (DoggieDooDrain.com)
$ 44.95
A plumber has invented a better way to clean the yard of pet waste. This green plastic funnel-shaped cylinder connects to a sewer or septic clean-out pipe. Put the waste in the cylinder, add a small amount of water and put the lid on. It’s gone with the rest of the sewage, on the way to the treatment plant.
Lol Dog/Wild Hares
Our Pets (OurPets.com)
$ 4.99 (LOL Dogs) and $ 6.99 (Wild Hares)
“Edgy” is the word for these plush squeaker toys, which will engage a younger group of adult pet owners. Like the popular Ugly Dolls line for kids, the Wild Hares aim to ditch the fuzzy-cute factor of so many dog toys. Tge LOL Dog line appeals to the same generation, using emoticons from texting, chat and e-mail groups. OMG — or is that OMDog? – there’s a dog toy for every mood.
Kong Wobble
Kong (KongCompany.com)
$ 17.95-$ 19.95
Kong is known for toys that eliminate boredom and prevent obesity by dispensing treats as the dog plays with the product and works to get the goodies, and the Wobble takes this concept even farther. With an easy way to screw the toy open and closed, the Wobble is a great addition to the always popular Kong line-up.
Wingabago
Playful Parrot (PlayfulParrot.com)
$ 179.95 -$ 198.95
The perfect carrier for an avian companion, this clear plastic piece of travel gear has a perch and bowls, and comes in sizes to fit birds from cockatiels to small macaws. The stainless steel door opens wide to allow for the easy and safe exit for the bird, who’ll be more comfortable even at the veterinarian’s because the pet can see everything that’s happening. A bird can even fly in the Wingabago – it’s designed to be compatible with FAA regulations.
Cat In Style Butterfly Chase
Hagen (Hagen.com)
$ 12.99
A corrugated cardboard scratching board that looks stylish without the high cost good design often carries. The curvy, comfy butterfly chase offers both a place for a cat to lounge and a place to scratch – actually, several places to scratch. Mod purple sides with abstract floral give it a Miami vibe.
BioBubble
BioBubble (BioBubblePets.com)
$ 99.99
Talk about versatile! The BioBubble is designed to be a habitat for fish, reptiles or even pet insects. Use it as an aquarium, or pop the top and add a ring to add space and ventilation. One product, suitable to many different pets, and good looking enough to be a fixture in a child’s bedroom or an office.
Power Leash
Absolutely New, Inc. (Absolutelynew.com)
$ 39.99 and $ 49.99
Work out while exercising your dog. The power leash is a 16-foot retractable leash with weights on the handle. The leash is controlled with a simple push from an index finger, and the weights are balanced for cardio-fitness – yours, of course!
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Celebrate Earth Day with Your Cat By Going ?Green? with Litter-Robot?s New Biodegradable Litter Bags
Celebrate Earth Day with Your Cat By Going ‘Green’ with Litter-Robot’s New Biodegradable Litter Bags
PONTIAC, Mich. (Vocus) April 2, 2010
Automated Pet Care Products, Inc., the maker of the Litter-Robot™, the only automated, self-cleaning litter box product made in the U.S., encourages pet owners to go ‘Green’ with their cats on Earth Day by reducing their environmental impact using eco-friendly pet products such as Litter-Robot’s new biodegradable cat litter liners.
In celebration of Earth Day 2010, Litter-Robot is giving away a ‘Green’ automated, self-cleaning litter-box system, which includes its new, biodegradable draw liners (pack of 25 – $ 15.99) and an ECO Litter-Robot ($ 329) which uses 100 percent recycled plastics in 84 percent of all the plastic components. Go to the Litter Robot Blog and tell us how you are lessening your cat’s environmental paw print. One winner will be chosen at random on June 8, 2010 and announced on the Litter-Robot Blog. All entries must be received by June 1, 2010.
Automated Pet Products continues to develop its line of ‘Green’ pet care products with the new, eco-friendly, biodegradable drawer liners. Bag dimensions are 23.25” x 29.5” x .95 mil and the drawer liners are completely biodegradable and break down quickly. Testing has shown that the moisture from litter clumps did not degrade the bags significantly during a typical period of use (1-2 weeks in the drawer) and the liners help keep the Litter-Robot drawer neat and tidy for easy disposal of litter clumps. The drawer liners are sold in packs of 25 ($ 15.99), 50 ($ 24.99) and 100 bags ($ 37.99), price includes shipping. (Please note: The new biodegradable drawer liners will be available mid-April).
“Our ECO Unit Litter-Robot is made of 100 percent recycled plastic in 84 percent of the total plastic volume, combined with the product’s standard efficiency and compatibility with biodegradable litter and drawer liners, we offer pet owners a great choice for going green with their cats,” says Brad Baxter, President of Automated Pet Products. “The Litter-Robot is proudly made in the USA and buying local reduces energy consumed and pollution emitted by transporting products from overseas.”
Using an automated litter box such as the Litter-Robot is just one way for cat owners to lessen their pet’s environmental paw print. Here are a few other ‘Earth Day Pet Tips’ to follow and in no time, pet owners and their cats will be celebrating Earth Day, everyday.
Recycle a pet and adopt a cat from your local animal shelter.
Spay and neuter your cat or donate to organizations that offer low-cost procedures–reduce the number of unwanted animals in the world to increase the chances that strays will find good homes.
Use environmentally friendly cleaning products without harsh chemicals.
Recycle pet food cans.
Use only biodegradable pet waste bags (such as Litter-Robot’s drawer liners).
Buy green toys and collars made of hemp, organic cotton or 100% recycled polyesters.
Use only organic lawn care products.
Buy organic cat food, treats and catnip that don’t pollute through using pesticides to grow the ingredients.
Repurpose household items for cat toys (card board boxes, paper, string and paper shopping bags).
Give your cat a scratching post made from sustainable materials.
Use brushes made of recycled rubber and packaging.
Select natural stain, odor and shampoo products.
Buy cats beds that are made from recycled materials.
Choose green litter disposal systems (such as the Litter-Robot) and/or switch to natural cat litter.
Register for Litter-Robot’s Earth Day 2010 Giveaway at http://www.litter-robot.com/blog/litter-box-news/litter-robot-celebrates-earth-day-with-contestgive-away and tell us how you and your cat are reducing your environmental impact to win a new ECO Unit Litter-Robot with biodegradable draw liners. All entries must be received by June 1 and the winner will be announced on June 8 on the Litter-Robot blog.
For more information about the Litter-Robot, please go to http://www.litter-robot.com or call 877.250.7729.
For more news updates, information and special offers, follow the Litter-Robot on Twitter @Litter_Robot and become a Facebook fan at http://www.facebook.com/LitterRobot.
About Litter-Robot
Automated Pet Care Products, Inc. was founded in 1999 with the goal of creating the best automatic self-cleaning litter box to make the life as a cat owner easier by eliminating the daily hassle of litter box scooping.
The Litter-Robot™ (http://www.litter-robot.com) made its market debut in April of 2000. Made from tough recyclable plastics and industrial grade components, the Litter-Robot is a quality appliance backed by an 18-month full warranty and a 90-day money-back guarantee.
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10 Simple Steps to Reduce Your Pet’s Carbon Pawprint
10 Simple Steps to Reduce Your Pet’s Carbon Pawprint
San Diego (Vocus) April 16, 2010
From the 8 billion pounds of kitty litter heading to landfills each year to the effects of a pet’s carnivorous diet, pet parents should be aware of the substantial carbon footprint left by pets. To address this important matter, PETCO has developed an exclusive partnership with Greenwala.com, the leading online resource empowering people to go “green”. With the help of both Greenwala.com and Tracie Hotchner, author and host of NPR’s Gracie-Award winning show, “Cat Chat” on Sirius Radio, PETCO has compiled a list of simple ways to reduce the environmental impact of pets.
“When you consider the carbon pawprint of your pet, it also makes you think about some of the ways our own actions are affecting the environment,” said Hotchner. “I encourage pet parents to take this opportunity to make changes in their behaviors and purchases to help take all of us into a new era of environmental responsibility.”
10 Steps to Reduce Your Pet’s Carbon Pawprint:
1) Go Bio-degradable and Sustainable to Clean up Poop — Who wants to populate the landfill will plastic bags full of dog do-do? And are you aware that cat-litter made from clay is mined much like coal? Use bio-degradable poop bags when walking your dog and an eco-friendly cat-litter in the kitty box. Look for PETCO’s Natural line of litters made of corn, paper and pine pellets.
2) Think Adoption First — The HSUS estimates that animal shelters care for 6-8 million dogs and cats every year in the United States, of whom approximately 3-4 million are euthanized. Find the perfect addition to your family at one of PETCO’s monthly in-store national adoption events where local shelters match pets in need with parents.
3) Spay or Neuter Your Pet — Over 70K puppies and kittens are born every day. We are already at crisis mode in terms of homeless and abandoned animals. Thanks to the economy, this has only gotten worse. Help decrease the number of homeless animals in the United States by spaying or neutering your animals. Not only does it help control animal over-population and homelessness, but it also has been demonstrated to provide long-term health and behavioral benefits for pets.
4) Use Natural and Organic Pet Food — Your pets should eat the same quality foods you do. Natural, organic and holistic pet foods use proteins that are raised in sustainable, humane ways and do not contain hormones. They are preserved with natural vitamins. In addition, these healthy foods create less waste for you to clean up at the dog park. Look for the labels and see that they are full of vitamins, and nutrients and free of pesticides, and any attempt to bio-engineer the product. Check out the following high-quality brands; Halo, Blue Buffalo, and Wellness — all available at PETCO in their ‘Healthy Living Naturally’ sections.
5) Use Organic Grooming and Cleaning Products — Make cleaning product choices that are as safe for the planet as they are for you and your pets and children. Many pet shampoos and cleaning supplies use plant-based cleansers and natural bio-cultures to remove pet stains and odors. These products are completely non-toxic for pets and people, including natural flea removers. Look for Simple Solution Natural Cleaners and Earthbath Oatmeal & Aloe Totally Natural Pet Shampoo both available at PETCO stores and http://www.PETCO.com .
6) Use Organic and Sustainable Pet Accessories (Bedding, Collars and Leashes) — We humans spend a third of life sleeping. Well so do most dogs. We obviously want to be comfortable so look for organic cotton and sustainable bedding to help give your dog a sound sleep. While you are at it, you can also look to get collars, leashes and PET bottles made from recycled materials or sustainable fibers without herbicides or pesticide as well. Bison branded collars and leads are made from recycled plastic bottles from landfills that are melted and spun into fibers that are woven into strong material. PETCO Naturals line of cat feeding bowls have been produced from fully compostable corn and their dog and cat toys are made with safe, natural vegetable dyes and non-toxic organic materials.
7) Avoid Pet Toys with Harmful Toxins Such as Lead — When looking for pet toys do the same thing that you would do for your kids and that’s to read the label and avoid toys with lead in them. Lead in products are equally as harmful for pets as they are for humans. In fact, the best thing to do is to get creative and create toys from recycled items that you have laying around the house.
Be Active and Live a Healthy Lifestyle — Get out and get active. Not only is this a great tip for humans, but it is absolutely the best thing to do for your dog. Don’t have a dog, then let your cat run around outside but make sure there is a cat enclosure. In fact, if you want to get out with your dog, go to a dog park to play with other dogs because usually the vegetation around the park can handle your dog jumping around looking for the ball that you threw a little too hard. However, when in doubt always leash your dog, since accidents can happen.
9) Planet-Friendly Manufacturing — Choosing natural and organic based products is important. However, it’s just as important to support brands that incorporate sustainability into their everyday business practices such as packaging, ingredient sourcing and recycling. Most companies proudly share their eco-conscious efforts on their websites where you can easily find it.
10) Be Committed to Your Pet — The worse thing a pet owner could do is not be committed to them once they own one. Owning a pet is a big responsibility and not just to have fun or because it is the latest trend/fad or it was in the latest pet movie. Yes pets are fun for all ages, but they need care like a child and if you are committed to your pet it will be easier for you to also implement the other tips above.
About PETCO
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at http://www.petco.com . Our nonprofit organization, The PETCO Foundation, has raised more than $ 60 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support about 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.
About Greenwala Inc.
A green social networking and media company, Greenwala is an online community made of people who help others live a greener lifestyle by sharing their knowledge, green experiences and actions with friends, family and the world. Greenwala members can read expert articles, post comments and blogs, enter and vote on socially conscious contests, join or start groups, find new friends and earn points that benefit socially responsible non-profits. Learn more at http://www.greenwala.com . Follow company activities on Twitter at Twitter (http://twitter.com/greenwala and http://twitter.com/chiefwala ) or on Facebook (http://www.facebook.com/greenwala ).
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
The Makers of Green Works Natural Cleaners Announce The 2010 Green Heroes Grant Winners
The Makers of Green Works Natural Cleaners Announce The 2010 Green Heroes Grant Winners
Oakland, Calif. (PRWEB) April 22, 2010
The makers of Green Works® natural cleaners, with help from Jane Goodall’s Roots & Shoots, the Jane Goodall Institute’s global environmental and humanitarian program for youth of all ages, are celebrating Earth Day by giving a total of $ 60,000 in Green Heroes grants to individuals, organizations and schools that are making their communities better, and greener, places to live.
The winners, selected by a public vote that attracted more than 20,000 votes, include:
Youth Leader/Organization: This category recognizes innovative programs that are led or coordinated by youth ages 13-17.
First place: Boston Latin School Youth Climate Action Network (Boston, MA) – The group proposes varieties of vegetation, green technologies, a green house, and outdoor classrooms that allow students to engage with the big ideas of sustainability.
Runner-up: Girl Scouts of Central Illinois Troop 5119 (Quincy, IL) – The troop is working to enhance the existing arboretum of John Woods Community College (JWCC) to include interactive educational features targeting community children and youth.
Adult Leader/Organization: Individual leaders – aged 18 and over – and non-profit organizations.
First Place: Philadelphia Orchard Project (Philadelphia, PA) – The organization works with community-based groups to transform neglected urban spaces into vibrant community-owned organic orchards filled with useful and edible plants.
Runner-up: Buffalo ReUse (Buffalo, NY) – Buffalo ReUse is a non-profit green demolition and salvage company specializing in vacant lot transformations.
School Organization: This category recognizes innovative environmental programs that are coordinated by a school or a teacher.
First Place: Mariposa Elementary School of Global Education (Agoura, CA) – Mariposa Elementary School of Global Education is an alternative school in the Las Virgenes Unified School District that teaches children through experiential, project-based lessons focused on global learning and the environment.
Runner-up: Roger Bacon High School Science Department (Cincinnati, OH) – The science department is active in a variety of environmental projects including the recycling and refurbishing of small consumer electronics and the creation of model cars powered by hydrogen fuel cells.
The final six Green Heroes were determined by consumers who voted online (http://www.facebook.com/greenworks) for their favorite Green Heroes Grant Program finalist between March 18 and April 18, 2010. The two finalists in each category with the most votes won a $ 15,000 first-prize and a $ 5,000 runner-up grant. Additionally, the first-place winner in the school category also received a special educational experience from Jane Goodall’s Roots & Shoots.
“Earth Day is about inspiring awareness and appreciation for our environment,” said David Kargas, senior group manager of public relations for Green Works natural cleaners. “Through the Green Heroes Grant Program we’re glad to be able to give back to those individuals and organizations that are making a profound difference in their communities. It’s been inspiring to see how people across America have rallied to help support the Green Heroes in their communities.”
The makers of Green Works natural cleaners began the search for America’s next Green Heroes on January 19, 2010, by asking people to nominate those who are making their communities a greener place. Out of the nearly 400 entries received, 15 preliminary finalists were selected by a panel of judges that included representatives from the Jane Goodall Institute and the makers of Green Works natural cleaners. The public was then given the opportunity to vote for the finalist they felt deserved a Green Heroes grant.
“We’re thrilled by the amount of support the Roots & Shoots network generated for this year’s Green Heroes Grant Program,” said Allison Deines, national regional director, Jane Goodall’s Roots & Shoots. “The beauty of this program is that it not only recognizes individuals for their outstanding work, but it also inspires future green heroes to make the world a better place for people, animals and the environment we all share.”
For more information about the Green Heroes Grant Program, including official contest rules and entry guidelines, log on to http://www.facebook.com/greenworks.
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $ 5.5 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Armor All® and STP® auto-care products; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 77 million to nonprofit organizations, schools and colleges. In fiscal 2009 alone, the foundation awarded $ 3.6 million in cash grants, and Clorox made product donations valued at $ 7.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com
About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior–research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit http://www.janegoodall.org.
About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, Jane Goodall’s Roots & Shoots program is about making positive change happen–for our communities, for animals and for the environment. With tens of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit: http://www.rootsandshoots.org.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
underWAY? Uncaps New Appetite Suppressant Beverage Category
underWAY™ Uncaps New Appetite Suppressant Beverage Category
Boca Raton, Fla. (PRWEB) May 7, 2010
underWAY, the first-ever beverage scientifically formulated to suppress hunger, makes its debut this month in retail stores across North America and through an R2C Group-developed multi-media advertising campaign featuring actress, supermodel and mother Brooke Burke, co-host of ABC’s Dancing With The Stars.
Developed over three years and tested in 40 weight management centers, underWAY beverages are formulated with appetite-suppressing Hero Fiber™ that slows down absorption of foods in the stomach and increases the feeling of fullness. The beverage also contains vitamins for energy and all-natural ingredients that amount to just 10 calories per 8-ounce serving, with no preservatives, sodium or sugar. underWAY comes in 16-ounce bottles and four flavors: acai pomegranate, grape, orange and green tea.
“This product line reflects our belief that appetite suppression will become the next big diet trend,” said Richard Kayne, Chief Operating Officer of Florida-based Better Health Beverages which markets underWAY beverages. “If you are going to maintain or lose weight, you have to control hunger.”
The underWAY marketing campaign is designed by Portland, Ore.-based R2C Group, the country’s largest independent consumer-direct advertising agency. Work began in 2009 on brand positioning, packaging and collateral, and includes direct response print and television advertising using 30, 60 and 120 second spots featuring Ms. Burke. The campaign intensifies in mid-April with retail-tagged ads that coincide with the product appearing on shelves at grocery, drug, wholesale club and specialty nutrition stores across North America.
“We feel the underWAY line represents an exciting breakthrough in the bottled beverage category that struggled to maintain sales volumes last year,” said Tim O’Leary, CEO of R2C Group. “Until now, products to manage appetite have been the domain of foods rather than beverages.”
Coincidentally, the campaign rollout matches Ms. Burke’s new co-hosting responsibilities for ABC’s hit show Dancing With The Stars, after she won the competition as a contestant in 2008. She also appears on The Doctors and TV Land’s new She’s Got The Look, and represents an apparel line for mothers.
The campaign features Burke in casual and glamorous studio settings. The ads conclude with Ms. Burke saying, “I’m into this (an underWAY beverage) because it helps me get into this (an evening gown).”
“I am proud to align myself with a product that provides a real solution to a pervasive problem faced by everyone — hunger pangs,” said Burke. “As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy. underWAY gives me an easily portable solution to keep me going to my next healthy meal or snack.”
underWAY beverages are available in 24-packs, 4-packs and single servings. Pricing is comparable to energy drinks, soft drinks, and meal replacement products. The product also is available directly from the company at http://www.tryunderway.com.
Better Health Beverage products were formulated with the supervision of Dr. Sasson Moulavi, M.D., medical director of Smart for Life™ Weight Management Centers and Better Health Beverage, both based in Boca Raton, Fla. Dr. Moulavi was educated at McGill University in Montreal and has specialized in the study and treatment of Bariatric Medicine for more than 15 years. He has created more than 20 products to help people lose weight and live healthier.
About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include World’s Best Cat LitterTM, General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at http://www.r2cgroup.com.
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matters such as joint supplements
with glucosamine for dogs and
your general everyday puppy care