Dr. Marty Becker Picks Best In Show at Global Pet Expo
Dr. Marty Becker Picks Best In Show at Global Pet Expo
New York, NY (PRWEB) March 31, 2010
Dr. Marty Becker, the popular veterinarian for “Good Morning America” and “The Dr. Oz Show,” reviewed thousands of pet products both new and time-proven to come up with his 10 favorites — “Dr. Becker’s Best” — at Global Pet Expo the massive international pet products trade show put on annually by the American Pet Products Association.
Working with his team of pet-care experts who fanned out over seven football fields’ worth of pet-care products at last weekend’s trade show, Dr. Becker narrowed his list of favorites to ten, and then chose one from that list as Best In Show.
The winner: The Tagnabbit ($ 3.99) from Petmate (Petmate.com). The winning product is also one of the show’s least expensive, an innovative clip for pet tags that allows pet-owners to switch collars without breaking fingernails on split-hooked fasteners, or needing pliers to close an “S” hook. The Tagnabbit will hit the pet retailers in July.
“The Tagnabbit was one of those products that made you smack your forehead and wonder, “Why didn’t I think of that?,” said Dr. Becker, who also writes a syndicated newspaper column (through Universal Uclick), is a regular contributor to Parade magazine and an author of best-selling pet-care books. “The clip is easy to move from one collar to the other, and fastens securely. As a veterinarian, I’m very aware of how important it is to keep current ID tags and a license on a pet, and this product just makes it easier.”
Dr. Becker and his daughter, dog-trainer Mikkel Becker Shannon, also used Global Pet Expo as a launching pad for their new Web-exclusive pet-care series premiering on the ABC News Now Web site, “The Pet Doctor With Dr. Marty Becker.” The first of these video podcasts is now up at ABCNewsNow.
Information on all 10 of Dr. Becker’s Best is available on his Web site, Dr. Marty Becker’s Pet Connection. Follow Dr. Becker on his Facebook fan page or on Twitter.
The rest of Dr. Becker’s Best:
Pet Therapy Jacket
Warm Whiskers (WarmWhiskers.com)
$ 37.99 to $ 49.99
Veterinarians know how important hot or cold therapy is for an injured pet, and the pet therapy vest keeps the packs where they need to be. The packs are secured to the vest with amazingly strong material that is easy to attach – and remove, too! Perfect for pets with arthritis or who are recovering from injury or surgery. And the jacket is reversible, for a softer fit.
AirCatditioner
AirCatditioner (AirCatditioner.com)
$ 299
Invented by a former New York City building manager, the AirCatditioner looks like an window unit air conditioner, but it houses a cat litter box – and keeps it ventilated, too. The hinged front has a small cat door, and the entire door flips down to allow for the easy cleaning of the litter box. A shelf in front of the facing allows cat to jump up to make getting through the cat door easier.
Doggie Doo Drain
Doggie Doo Drain (DoggieDooDrain.com)
$ 44.95
A plumber has invented a better way to clean the yard of pet waste. This green plastic funnel-shaped cylinder connects to a sewer or septic clean-out pipe. Put the waste in the cylinder, add a small amount of water and put the lid on. It’s gone with the rest of the sewage, on the way to the treatment plant.
Lol Dog/Wild Hares
Our Pets (OurPets.com)
$ 4.99 (LOL Dogs) and $ 6.99 (Wild Hares)
“Edgy” is the word for these plush squeaker toys, which will engage a younger group of adult pet owners. Like the popular Ugly Dolls line for kids, the Wild Hares aim to ditch the fuzzy-cute factor of so many dog toys. Tge LOL Dog line appeals to the same generation, using emoticons from texting, chat and e-mail groups. OMG — or is that OMDog? – there’s a dog toy for every mood.
Kong Wobble
Kong (KongCompany.com)
$ 17.95-$ 19.95
Kong is known for toys that eliminate boredom and prevent obesity by dispensing treats as the dog plays with the product and works to get the goodies, and the Wobble takes this concept even farther. With an easy way to screw the toy open and closed, the Wobble is a great addition to the always popular Kong line-up.
Wingabago
Playful Parrot (PlayfulParrot.com)
$ 179.95 -$ 198.95
The perfect carrier for an avian companion, this clear plastic piece of travel gear has a perch and bowls, and comes in sizes to fit birds from cockatiels to small macaws. The stainless steel door opens wide to allow for the easy and safe exit for the bird, who’ll be more comfortable even at the veterinarian’s because the pet can see everything that’s happening. A bird can even fly in the Wingabago – it’s designed to be compatible with FAA regulations.
Cat In Style Butterfly Chase
Hagen (Hagen.com)
$ 12.99
A corrugated cardboard scratching board that looks stylish without the high cost good design often carries. The curvy, comfy butterfly chase offers both a place for a cat to lounge and a place to scratch – actually, several places to scratch. Mod purple sides with abstract floral give it a Miami vibe.
BioBubble
BioBubble (BioBubblePets.com)
$ 99.99
Talk about versatile! The BioBubble is designed to be a habitat for fish, reptiles or even pet insects. Use it as an aquarium, or pop the top and add a ring to add space and ventilation. One product, suitable to many different pets, and good looking enough to be a fixture in a child’s bedroom or an office.
Power Leash
Absolutely New, Inc. (Absolutelynew.com)
$ 39.99 and $ 49.99
Work out while exercising your dog. The power leash is a 16-foot retractable leash with weights on the handle. The leash is controlled with a simple push from an index finger, and the weights are balanced for cardio-fitness – yours, of course!
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Celebrate Earth Day with Your Cat By Going ?Green? with Litter-Robot?s New Biodegradable Litter Bags
Celebrate Earth Day with Your Cat By Going ‘Green’ with Litter-Robot’s New Biodegradable Litter Bags
PONTIAC, Mich. (Vocus) April 2, 2010
Automated Pet Care Products, Inc., the maker of the Litter-Robot™, the only automated, self-cleaning litter box product made in the U.S., encourages pet owners to go ‘Green’ with their cats on Earth Day by reducing their environmental impact using eco-friendly pet products such as Litter-Robot’s new biodegradable cat litter liners.
In celebration of Earth Day 2010, Litter-Robot is giving away a ‘Green’ automated, self-cleaning litter-box system, which includes its new, biodegradable draw liners (pack of 25 – $ 15.99) and an ECO Litter-Robot ($ 329) which uses 100 percent recycled plastics in 84 percent of all the plastic components. Go to the Litter Robot Blog and tell us how you are lessening your cat’s environmental paw print. One winner will be chosen at random on June 8, 2010 and announced on the Litter-Robot Blog. All entries must be received by June 1, 2010.
Automated Pet Products continues to develop its line of ‘Green’ pet care products with the new, eco-friendly, biodegradable drawer liners. Bag dimensions are 23.25” x 29.5” x .95 mil and the drawer liners are completely biodegradable and break down quickly. Testing has shown that the moisture from litter clumps did not degrade the bags significantly during a typical period of use (1-2 weeks in the drawer) and the liners help keep the Litter-Robot drawer neat and tidy for easy disposal of litter clumps. The drawer liners are sold in packs of 25 ($ 15.99), 50 ($ 24.99) and 100 bags ($ 37.99), price includes shipping. (Please note: The new biodegradable drawer liners will be available mid-April).
“Our ECO Unit Litter-Robot is made of 100 percent recycled plastic in 84 percent of the total plastic volume, combined with the product’s standard efficiency and compatibility with biodegradable litter and drawer liners, we offer pet owners a great choice for going green with their cats,” says Brad Baxter, President of Automated Pet Products. “The Litter-Robot is proudly made in the USA and buying local reduces energy consumed and pollution emitted by transporting products from overseas.”
Using an automated litter box such as the Litter-Robot is just one way for cat owners to lessen their pet’s environmental paw print. Here are a few other ‘Earth Day Pet Tips’ to follow and in no time, pet owners and their cats will be celebrating Earth Day, everyday.
Recycle a pet and adopt a cat from your local animal shelter.
Spay and neuter your cat or donate to organizations that offer low-cost procedures–reduce the number of unwanted animals in the world to increase the chances that strays will find good homes.
Use environmentally friendly cleaning products without harsh chemicals.
Recycle pet food cans.
Use only biodegradable pet waste bags (such as Litter-Robot’s drawer liners).
Buy green toys and collars made of hemp, organic cotton or 100% recycled polyesters.
Use only organic lawn care products.
Buy organic cat food, treats and catnip that don’t pollute through using pesticides to grow the ingredients.
Repurpose household items for cat toys (card board boxes, paper, string and paper shopping bags).
Give your cat a scratching post made from sustainable materials.
Use brushes made of recycled rubber and packaging.
Select natural stain, odor and shampoo products.
Buy cats beds that are made from recycled materials.
Choose green litter disposal systems (such as the Litter-Robot) and/or switch to natural cat litter.
Register for Litter-Robot’s Earth Day 2010 Giveaway at http://www.litter-robot.com/blog/litter-box-news/litter-robot-celebrates-earth-day-with-contestgive-away and tell us how you and your cat are reducing your environmental impact to win a new ECO Unit Litter-Robot with biodegradable draw liners. All entries must be received by June 1 and the winner will be announced on June 8 on the Litter-Robot blog.
For more information about the Litter-Robot, please go to http://www.litter-robot.com or call 877.250.7729.
For more news updates, information and special offers, follow the Litter-Robot on Twitter @Litter_Robot and become a Facebook fan at http://www.facebook.com/LitterRobot.
About Litter-Robot
Automated Pet Care Products, Inc. was founded in 1999 with the goal of creating the best automatic self-cleaning litter box to make the life as a cat owner easier by eliminating the daily hassle of litter box scooping.
The Litter-Robot™ (http://www.litter-robot.com) made its market debut in April of 2000. Made from tough recyclable plastics and industrial grade components, the Litter-Robot is a quality appliance backed by an 18-month full warranty and a 90-day money-back guarantee.
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10 Simple Steps to Reduce Your Pet’s Carbon Pawprint
10 Simple Steps to Reduce Your Pet’s Carbon Pawprint
San Diego (Vocus) April 16, 2010
From the 8 billion pounds of kitty litter heading to landfills each year to the effects of a pet’s carnivorous diet, pet parents should be aware of the substantial carbon footprint left by pets. To address this important matter, PETCO has developed an exclusive partnership with Greenwala.com, the leading online resource empowering people to go “green”. With the help of both Greenwala.com and Tracie Hotchner, author and host of NPR’s Gracie-Award winning show, “Cat Chat” on Sirius Radio, PETCO has compiled a list of simple ways to reduce the environmental impact of pets.
“When you consider the carbon pawprint of your pet, it also makes you think about some of the ways our own actions are affecting the environment,” said Hotchner. “I encourage pet parents to take this opportunity to make changes in their behaviors and purchases to help take all of us into a new era of environmental responsibility.”
10 Steps to Reduce Your Pet’s Carbon Pawprint:
1) Go Bio-degradable and Sustainable to Clean up Poop — Who wants to populate the landfill will plastic bags full of dog do-do? And are you aware that cat-litter made from clay is mined much like coal? Use bio-degradable poop bags when walking your dog and an eco-friendly cat-litter in the kitty box. Look for PETCO’s Natural line of litters made of corn, paper and pine pellets.
2) Think Adoption First — The HSUS estimates that animal shelters care for 6-8 million dogs and cats every year in the United States, of whom approximately 3-4 million are euthanized. Find the perfect addition to your family at one of PETCO’s monthly in-store national adoption events where local shelters match pets in need with parents.
3) Spay or Neuter Your Pet — Over 70K puppies and kittens are born every day. We are already at crisis mode in terms of homeless and abandoned animals. Thanks to the economy, this has only gotten worse. Help decrease the number of homeless animals in the United States by spaying or neutering your animals. Not only does it help control animal over-population and homelessness, but it also has been demonstrated to provide long-term health and behavioral benefits for pets.
4) Use Natural and Organic Pet Food — Your pets should eat the same quality foods you do. Natural, organic and holistic pet foods use proteins that are raised in sustainable, humane ways and do not contain hormones. They are preserved with natural vitamins. In addition, these healthy foods create less waste for you to clean up at the dog park. Look for the labels and see that they are full of vitamins, and nutrients and free of pesticides, and any attempt to bio-engineer the product. Check out the following high-quality brands; Halo, Blue Buffalo, and Wellness — all available at PETCO in their ‘Healthy Living Naturally’ sections.
5) Use Organic Grooming and Cleaning Products — Make cleaning product choices that are as safe for the planet as they are for you and your pets and children. Many pet shampoos and cleaning supplies use plant-based cleansers and natural bio-cultures to remove pet stains and odors. These products are completely non-toxic for pets and people, including natural flea removers. Look for Simple Solution Natural Cleaners and Earthbath Oatmeal & Aloe Totally Natural Pet Shampoo both available at PETCO stores and http://www.PETCO.com .
6) Use Organic and Sustainable Pet Accessories (Bedding, Collars and Leashes) — We humans spend a third of life sleeping. Well so do most dogs. We obviously want to be comfortable so look for organic cotton and sustainable bedding to help give your dog a sound sleep. While you are at it, you can also look to get collars, leashes and PET bottles made from recycled materials or sustainable fibers without herbicides or pesticide as well. Bison branded collars and leads are made from recycled plastic bottles from landfills that are melted and spun into fibers that are woven into strong material. PETCO Naturals line of cat feeding bowls have been produced from fully compostable corn and their dog and cat toys are made with safe, natural vegetable dyes and non-toxic organic materials.
7) Avoid Pet Toys with Harmful Toxins Such as Lead — When looking for pet toys do the same thing that you would do for your kids and that’s to read the label and avoid toys with lead in them. Lead in products are equally as harmful for pets as they are for humans. In fact, the best thing to do is to get creative and create toys from recycled items that you have laying around the house.
Be Active and Live a Healthy Lifestyle — Get out and get active. Not only is this a great tip for humans, but it is absolutely the best thing to do for your dog. Don’t have a dog, then let your cat run around outside but make sure there is a cat enclosure. In fact, if you want to get out with your dog, go to a dog park to play with other dogs because usually the vegetation around the park can handle your dog jumping around looking for the ball that you threw a little too hard. However, when in doubt always leash your dog, since accidents can happen.
9) Planet-Friendly Manufacturing — Choosing natural and organic based products is important. However, it’s just as important to support brands that incorporate sustainability into their everyday business practices such as packaging, ingredient sourcing and recycling. Most companies proudly share their eco-conscious efforts on their websites where you can easily find it.
10) Be Committed to Your Pet — The worse thing a pet owner could do is not be committed to them once they own one. Owning a pet is a big responsibility and not just to have fun or because it is the latest trend/fad or it was in the latest pet movie. Yes pets are fun for all ages, but they need care like a child and if you are committed to your pet it will be easier for you to also implement the other tips above.
About PETCO
PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at http://www.petco.com . Our nonprofit organization, The PETCO Foundation, has raised more than $ 60 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support about 6,200 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.
About Greenwala Inc.
A green social networking and media company, Greenwala is an online community made of people who help others live a greener lifestyle by sharing their knowledge, green experiences and actions with friends, family and the world. Greenwala members can read expert articles, post comments and blogs, enter and vote on socially conscious contests, join or start groups, find new friends and earn points that benefit socially responsible non-profits. Learn more at http://www.greenwala.com . Follow company activities on Twitter at Twitter (http://twitter.com/greenwala and http://twitter.com/chiefwala ) or on Facebook (http://www.facebook.com/greenwala ).
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
The Makers of Green Works Natural Cleaners Announce The 2010 Green Heroes Grant Winners
The Makers of Green Works Natural Cleaners Announce The 2010 Green Heroes Grant Winners
Oakland, Calif. (PRWEB) April 22, 2010
The makers of Green Works® natural cleaners, with help from Jane Goodall’s Roots & Shoots, the Jane Goodall Institute’s global environmental and humanitarian program for youth of all ages, are celebrating Earth Day by giving a total of $ 60,000 in Green Heroes grants to individuals, organizations and schools that are making their communities better, and greener, places to live.
The winners, selected by a public vote that attracted more than 20,000 votes, include:
Youth Leader/Organization: This category recognizes innovative programs that are led or coordinated by youth ages 13-17.
First place: Boston Latin School Youth Climate Action Network (Boston, MA) – The group proposes varieties of vegetation, green technologies, a green house, and outdoor classrooms that allow students to engage with the big ideas of sustainability.
Runner-up: Girl Scouts of Central Illinois Troop 5119 (Quincy, IL) – The troop is working to enhance the existing arboretum of John Woods Community College (JWCC) to include interactive educational features targeting community children and youth.
Adult Leader/Organization: Individual leaders – aged 18 and over – and non-profit organizations.
First Place: Philadelphia Orchard Project (Philadelphia, PA) – The organization works with community-based groups to transform neglected urban spaces into vibrant community-owned organic orchards filled with useful and edible plants.
Runner-up: Buffalo ReUse (Buffalo, NY) – Buffalo ReUse is a non-profit green demolition and salvage company specializing in vacant lot transformations.
School Organization: This category recognizes innovative environmental programs that are coordinated by a school or a teacher.
First Place: Mariposa Elementary School of Global Education (Agoura, CA) – Mariposa Elementary School of Global Education is an alternative school in the Las Virgenes Unified School District that teaches children through experiential, project-based lessons focused on global learning and the environment.
Runner-up: Roger Bacon High School Science Department (Cincinnati, OH) – The science department is active in a variety of environmental projects including the recycling and refurbishing of small consumer electronics and the creation of model cars powered by hydrogen fuel cells.
The final six Green Heroes were determined by consumers who voted online (http://www.facebook.com/greenworks) for their favorite Green Heroes Grant Program finalist between March 18 and April 18, 2010. The two finalists in each category with the most votes won a $ 15,000 first-prize and a $ 5,000 runner-up grant. Additionally, the first-place winner in the school category also received a special educational experience from Jane Goodall’s Roots & Shoots.
“Earth Day is about inspiring awareness and appreciation for our environment,” said David Kargas, senior group manager of public relations for Green Works natural cleaners. “Through the Green Heroes Grant Program we’re glad to be able to give back to those individuals and organizations that are making a profound difference in their communities. It’s been inspiring to see how people across America have rallied to help support the Green Heroes in their communities.”
The makers of Green Works natural cleaners began the search for America’s next Green Heroes on January 19, 2010, by asking people to nominate those who are making their communities a greener place. Out of the nearly 400 entries received, 15 preliminary finalists were selected by a panel of judges that included representatives from the Jane Goodall Institute and the makers of Green Works natural cleaners. The public was then given the opportunity to vote for the finalist they felt deserved a Green Heroes grant.
“We’re thrilled by the amount of support the Roots & Shoots network generated for this year’s Green Heroes Grant Program,” said Allison Deines, national regional director, Jane Goodall’s Roots & Shoots. “The beauty of this program is that it not only recognizes individuals for their outstanding work, but it also inspires future green heroes to make the world a better place for people, animals and the environment we all share.”
For more information about the Green Heroes Grant Program, including official contest rules and entry guidelines, log on to http://www.facebook.com/greenworks.
The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $ 5.5 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Armor All® and STP® auto-care products; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 77 million to nonprofit organizations, schools and colleges. In fiscal 2009 alone, the foundation awarded $ 3.6 million in cash grants, and Clorox made product donations valued at $ 7.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com
About the Jane Goodall Institute
Founded in 1977, the Jane Goodall Institute continues Dr. Goodall’s pioneering research on chimpanzee behavior–research that transformed scientific perceptions of the relationship between humans and animals. Today, the Institute is a global leader in the effort to protect chimpanzees and their habitats. It also is widely recognized for establishing innovative community-centered conservation and development programs in Africa, and Jane Goodall’s Roots & Shoots, the global environmental and humanitarian youth program, which has groups in more than 120 countries. For more information, please visit http://www.janegoodall.org.
About Jane Goodall’s Roots & Shoots
Founded in 1991 by Dr. Jane Goodall and a group of Tanzanian students, Jane Goodall’s Roots & Shoots program is about making positive change happen–for our communities, for animals and for the environment. With tens of thousands of young people in more than 120 countries, the Roots & Shoots network connects youth of all ages who share a desire to create a better world. Young people identify problems in their communities and take action. Through service projects, youth-led campaigns and an interactive website, Roots & Shoots members are making a difference across the globe. For more information, please visit: http://www.rootsandshoots.org.
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Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
underWAY? Uncaps New Appetite Suppressant Beverage Category
underWAY™ Uncaps New Appetite Suppressant Beverage Category
Boca Raton, Fla. (PRWEB) May 7, 2010
underWAY, the first-ever beverage scientifically formulated to suppress hunger, makes its debut this month in retail stores across North America and through an R2C Group-developed multi-media advertising campaign featuring actress, supermodel and mother Brooke Burke, co-host of ABC’s Dancing With The Stars.
Developed over three years and tested in 40 weight management centers, underWAY beverages are formulated with appetite-suppressing Hero Fiber™ that slows down absorption of foods in the stomach and increases the feeling of fullness. The beverage also contains vitamins for energy and all-natural ingredients that amount to just 10 calories per 8-ounce serving, with no preservatives, sodium or sugar. underWAY comes in 16-ounce bottles and four flavors: acai pomegranate, grape, orange and green tea.
“This product line reflects our belief that appetite suppression will become the next big diet trend,” said Richard Kayne, Chief Operating Officer of Florida-based Better Health Beverages which markets underWAY beverages. “If you are going to maintain or lose weight, you have to control hunger.”
The underWAY marketing campaign is designed by Portland, Ore.-based R2C Group, the country’s largest independent consumer-direct advertising agency. Work began in 2009 on brand positioning, packaging and collateral, and includes direct response print and television advertising using 30, 60 and 120 second spots featuring Ms. Burke. The campaign intensifies in mid-April with retail-tagged ads that coincide with the product appearing on shelves at grocery, drug, wholesale club and specialty nutrition stores across North America.
“We feel the underWAY line represents an exciting breakthrough in the bottled beverage category that struggled to maintain sales volumes last year,” said Tim O’Leary, CEO of R2C Group. “Until now, products to manage appetite have been the domain of foods rather than beverages.”
Coincidentally, the campaign rollout matches Ms. Burke’s new co-hosting responsibilities for ABC’s hit show Dancing With The Stars, after she won the competition as a contestant in 2008. She also appears on The Doctors and TV Land’s new She’s Got The Look, and represents an apparel line for mothers.
The campaign features Burke in casual and glamorous studio settings. The ads conclude with Ms. Burke saying, “I’m into this (an underWAY beverage) because it helps me get into this (an evening gown).”
“I am proud to align myself with a product that provides a real solution to a pervasive problem faced by everyone — hunger pangs,” said Burke. “As a busy mother of four children with a hectic work schedule, I try to eat healthy and maintain energy. underWAY gives me an easily portable solution to keep me going to my next healthy meal or snack.”
underWAY beverages are available in 24-packs, 4-packs and single servings. Pricing is comparable to energy drinks, soft drinks, and meal replacement products. The product also is available directly from the company at http://www.tryunderway.com.
Better Health Beverage products were formulated with the supervision of Dr. Sasson Moulavi, M.D., medical director of Smart for Life™ Weight Management Centers and Better Health Beverage, both based in Boca Raton, Fla. Dr. Moulavi was educated at McGill University in Montreal and has specialized in the study and treatment of Bariatric Medicine for more than 15 years. He has created more than 20 products to help people lose weight and live healthier.
About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include World’s Best Cat LitterTM, General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at http://www.r2cgroup.com.
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Reign of Stains on the Wane with New Clorox myStain? Mobile App
Reign of Stains on the Wane with New Clorox myStain™ Mobile App
Oakland, Calif. (PRWEB) May 19, 2010
Whether it’s a sporadic spill or a frequent fumble, Clorox understands the embarrassment that comes with life’s little, or bottle-sized, mishaps. Now, an at-the-ready solution is available that provide peoples with stain removal tips in real time, as stains happen. Clorox today introduces myStain™, a free downloadable stain-removal app and game available for the iPhone and iPod Touch. In mid-June, Clorox will be introducing an app for the Android (or Droid) smart phones.
From burger drips to dirt disasters and all the stains in between, myStain offers both on the go and at home advice to keep you spotless. The myStain app allows consumers to search for quick, step-by-step cleaning instructions from Dr. Laundry. For example, if your day begins with wearing your first cup of coffee instead of sipping it, myStain can turn your morning misfortune into a minor inconvenience with these simple instructions:
On the Go: First, rinse the stain from the inside of the item with cold water. This prevents the stain from sinking deeper into the fabric. Do not use bar soap, which may cause the stain to set.
At Home: Once you get home, pretreat with Clorox® Bleach Pen® Gel for whites or Clorox 2® Stain Fighter & Color Booster for colors. Then soak in cool water for a few minutes. Launder as usual with your favorite detergent on the hottest recommended water setting. Carefully inspect before machine drying.
“myStain makes it easy for people to act fast before the stain has time to set,” says Dr. Laundry. “By making stain-removal tips available on your mobile device you’re more likely to act quickly, giving you a better chance at removing the stain and maintaining a clean and longer lasting wardrobe.”
The myStain app also includes an interactive game in which people can spin a wheel of stains and life situations to get funny stain removal tips for all occasions.
Attacked by a runaway meatball at lunch that lands squarely on your dress shirt? Next time, order the quiche. Or find our how to remove spaghetti stains.
Clorox’s myStain mobile app is available for the iPhone and iPod Touch from the iTunes store. There is also a version available on the Clorox2 website – http://www.clorox2.com/mystain.
About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $ 5.5 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 77 million to nonprofit organizations, schools and colleges. In fiscal 2009 alone, the foundation awarded $ 3.6 million in cash grants, and Clorox made product donations valued at $ 7.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
With Warmer Weather, Cat Urine Odor and Stains are Much More Noticeable
With Warmer Weather, Cat Urine Odor and Stains are Much More Noticeable
Washington, DC (PRWEB) June 14, 2010
With the warmer weather, cat urine stains are activated by the higher humidity and heat. Cat owners notice the cat urine smell much more readily, because the bacteria in the cat urine is activated by the warm, moist air. If the cat urine stain is not located and treated, it will cause damage, perhaps permanent, to the surface it’s on.
Most of the U.S. is now experiencing late spring and summer temperatures. Cat urine stains and odor can cost a renter or homeowner thousands of dollars in ruined furniture, floors and walls. Real estate agents who try to sell a home that has cat urine odor and stain issues often discover buyers want complete mitigation or elimination of the problem before they consider submitting a contract.
The ebook, “18 Ways to Stop Cat Urine Odor Problems” explains the most common reasons why cats stop using their litter boxes, and the corresponding solutions.
In addition, readers will find a detailed checklist they can print out and write on to help them go through all the causes and eliminate the source of the cat urine odor problem.
This ebook is for cat owners who are frustrated, stumped and mystified by why their cat won’t use her litter box. Usually one or more of these 18 solutions is needed to permanently solve the problem, so kitty can stay with her family and the house and furniture is no longer damaged by cat urine.
Landlords and real estate agents may also find this book useful in solving cat urine problems before renting or selling a home.
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, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Kitty Litter Facial Mask : Deep Cleansing
Yep Kitty Litter, but DON’T FREAK OUT! Read or watch the video before you make any assumptions. This mask is perfect for oily, dirty, large pores skin! If you need to detoxify your skin, this is the best mask to use, and you can make it right at home! Use this once every 2 weeks. You should deep cleanse your face once every 2 weeks to remove impurities. Detailed entry here www.xanga.com Unscented Kitty Litter is made out of Clay, Bentonite clay to be excat. Bentonite is clay that is is rich in minerals and it comes from volcanic ash. After a Volcano erupts, the ash settles onto the ground, cools down and becomes the clay that we use in many products. This mask detoxifies your skin from impurities and toxins. This mask is amazing for oily skin and helps to visually improve the look of blemishes, cellulite, sun damage, stretch marks, wrinkles, age spots and reduce the size of pores? Basically all this means is the clay masks that you use for your facials are really just expensive versions of unscented kitty litter. Please look past the fact that it’s Kitty Litter! In reality, it’s all just clay! I used Publix Brand Kitty Litter Songs sample Atashi Datte Onaji Koto Omotteru yo “ROUND TABLE feat. Nino” 2 estockmusic.com Bossa Nova songs Sample Janice Wei “Chocolate Ice”
Don?t Phone a Friend for Stain Solutions, Call Clorox?s Dr. Laundry
Don’t Phone a Friend for Stain Solutions, Call Clorox’s Dr. Laundry
Oakland, Calif. (PRWEB) June 29, 2010
This summer, don’t sweat the stain stuff. From barbecue sauce to grass, it’s a big messy world out there. However, The Clorox Company has a solution – starting today, Dr. Laundry’s free Summer Stain Hotline (1-877-STAIN-411) is available to stain sufferers everywhere.
Dr. Laundry offers consumers advice on how to treat serious summertime stains, including BBQ sauce, sunscreen and salad dressing. Callers simply dial 1-877-STAIN-411, select their stain from a list of choices, and are guided by Dr. Laundry through the proper course of treatment.
“Summer is the perfect time to journey outdoors and mingle with family and friends, but let’s face it, stains happen,” says Dr. Laundry. “You may not be able to keep summer messes from ending up on your shirt, but I’m here to provide a little comfort and free advice to keep your warm weather memories stain-free.”
Dr. Laundry’s Tip on Tackling “Oily” Summer Stains
Salads and fresh-cut veggies – all we need is a little extra flavor. Pour on the Ranch or oil and vinegar dressing, first bite, and oops, there some spotting your favorite white shirt. Don’t be tempted to rinse it; we need to deal with the oily portion first.
1. Carefully blot away any excess with a paper towel or cloth.
2. Pretreat with liquid dishwashing or laundry detergent; rub it in; wait 5-10 minutes, but do NOT let the product dry out before washing.
3. Wash the item in the hottest water recommended on the care label using detergent and ¾ cup Clorox® Regular-Bleach.
4. Inspect the item. If any stain remains, repeat the steps above prior to drying.
Stain sufferers can also visit Dr. Laundry’s online blog, http://www.drlaundryblog.com, for laundry advice including instructional videos, blog posts and the opportunity to e-mail Dr. Laundry.
Too distraught over your “ruined” favorite t-shirt to dial or type? Take Clorox’s myStain™, a new free mobile app, for a spin. The myStain™ app houses step-by-step solutions to dozens of consumers’ most common stains. The myStain™ app also includes an interactive game in which people can spin a wheel of stains and life situations to get funny stain removal tips for all occasions. Clorox’s myStain™ app is available for the iPhone, iPod Touch and Droid smart phone. With all of these resources Dr. Laundry has you ready to say hello to summer – and goodbye to stains.
About The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with fiscal year 2009 revenues of $ 5.5 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Green Works® natural cleaners; Fresh Step® and Scoop Away® cat litter; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Brita® water-filtration systems; Glad® bags, wraps and containers; and Burt’s Bees® natural personal care products. With approximately 8,300 employees worldwide, the company manufactures products in more than two dozen countries and markets them in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 77 million to nonprofit organizations, schools and colleges. In fiscal 2009 alone, the foundation awarded $ 3.6 million in cash grants, and Clorox made product donations valued at $ 7.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com.
Contacts:
David Kellis
The Clorox Company
(510) 271-2252
david(dot)kellis(at)clorox(dot)com
Rita Gorenberg
Ketchum
(415) 984-6228
rita(dot)gorenberg(at)ketchum(dot)com
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
Professional Basketball Star Grant Hill Coaches Parents in MRSA Defense
Professional Basketball Star Grant Hill Coaches Parents in MRSA Defense
Washington, DC (Vocus) September 23, 2010
Skin infections like MRSA, which spread through skin to skin contact as well as contact with equipment and shared items, are the cause of 56 percent of all outbreaks of infectious diseases in competitive sports in the U.S.1,2 – but simple steps parents can take can help prevent the spread. MRSA (methicillin-resistant Staphylococcus aureus) is a potentially life-threatening antibiotic resistant Staph bacteria that has increasingly been found in community and youth sports settings.3
The Stop MRSA Now Coalition in partnership with The Clorox Company and SwapMeSports.com, has teamed up with Grant Hill to launch Equip them Well, a program to help teach families and sports teams about practical MRSA prevention steps, such as washing hands and disinfecting equipment with a bleach solution. Like so many others who have been affected by the threat of MRSA, seven-time NBA all-star Grant Hill understands the importance of prevention, both in the locker room and on the court.
“We need to get more kids in the game with youth sports – but I also know firsthand that MRSA is a tough opponent that many young athletes may face,” said Grant Hill, MRSA survivor and Stop MRSA Now Coalition member. “That is why I am excited about the Equip Them Well program to inform parents and coaches that we all play a part in MRSA prevention.”
Donate Used Sports Equipment and Score a Chance to Meet Grant Hill
In addition to educating parents about MRSA prevention, the Equip Them Well program is committed to providing the resources necessary for kids from all communities to take part in youth sports. Parents can collect, disinfect and donate used youth sports equipment to communities in need through the Equip Them Well page on StopMRSANow.org.
Each family that visits StopMRSANow.org and enters the sweepstakes will score a chance to win a trip to Phoenix for a Suns game and exclusive “meet-and-greet” with Grant Hill.
Equip Them Well – With Simple Equipment Wellness Steps
MRSA is generally spread by skin to skin contact and by touching surfaces that have come in contact with a person’s infection. The following steps can help prevent the spread in community settings:
Scrub up – Wash hands frequently with soap and warm water for at least 15 seconds or use an alcohol-based hand rub sanitizer.
Wipe it down – Use a disinfecting bleach solution to wipe down and disinfect hard surfaces. (1 tablespoon of disinfecting bleach diluted in 1 gallon of water or as directed on label)
Cover your cuts – Keep any nicks or wounds covered with a clean, dry bandage until healed.
Keep to yourself – Do not share personal items, like towels or razors, that come into contact with bare skin.
Use a barrier – Keep a towel or clothing between skin and shared equipment.
Don’t play dirty – Wash children’s athletic clothing after each use, using the warmest wash recommended and adding bleach when appropriate.
All teams know that sports equipment is often shared among teammates. That makes “equipment wellness” another important part of preventing the spread of MRSA in youth sports settings. It is important to:
Regularly clean and disinfect sports equipment like balls, racket grips and bats.
Pay particular attention to disinfecting or properly laundering sports equipment that comes into direct contact with the skin of the players, such as headgear/helmets, mats, and body armor.3,4
Avoid using tape to wrap gripping areas of rackets, bar bells, or to repair rips and tears on other sports equipment. This may provide an environment for germs to thrive and may interfere with the disinfectant process.
Parents can read and download practical prevention steps online at http://www.stopmrsanow.org.
About STOP MRSA NOW
STOP MRSA NOW is a coalition of community members who have experienced first-hand the threat of MRSA and MRSA experts who are committed to working together to reduce the spread of MRSA in community settings and to educate community members on MRSA prevention.
MRSA is a potentially life-threatening antibiotic resistant Staph infection. The MRSA bacteria is carried by up to 5 percent of the population, especially in younger people. According to the Centers for Disease Control and Prevention, in 2005, nearly 19,000 Americans died from MRSA infections. During the same year, there were 134 cases of MRSA in children.
About SwapMeSports.com
SwapMeSports.com is a free community website that allows parents to buy, sell, trade or donate used sports equipment. The organization facilitates the donation of equipment to organizations, schools and leagues through its community giving program. All donated equipment benefits the many children who would like to participate in sports but cannot afford to. SwapMeSports.com’s sponsorship of Equip Them Well encourages families and teams to collect, disinfect and donate used sports equipment, while educating them on MRSA prevention. For more information, visit http://www.swapmesports.com.
About The Clorox Company
The Clorox Company is a multinational manufacturer and marketer of consumer products, with fiscal year 2010 revenues of $ 5.53 billion. Clorox markets some of consumers’ most trusted and recognized brand names, including its namesake bleach and cleaning products; Pine-Sol® cleaners; Green Works® natural home care products; Brita® water-filtration systems; Burt’s Bees® natural personal care products; Kingsford® charcoal; Hidden Valley® and K C Masterpiece® dressings and sauces; Glad® bags, wraps and containers; Fresh Step® and Scoop Away® cat litter; and Armor All® and STP® auto-care products. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $ 80 million to nonprofit organizations, schools and colleges. In fiscal 2010 alone, the foundation awarded $ 3.5 million in cash grants, and Clorox made product donations valued at $ 8.8 million. For more information about Clorox, visit http://www.TheCloroxCompany.com.
1 Turbeville, S.D., Infectious Disease Outbreaks in Competitive Sports. American Journal of Sports Medicine. 2006: 34(11):1860-5.
2 Zinder, S.Z., National Athletic Trainers’ Association Position Statement: Skin Diseases. Journal of Athletic Training. 2010;45(4):411-428.
3 http://chfs.ky.gov/NR/rdonlyres/DAE9D31C-E9C5-4038-8406-E6B41F70A716/134186/MRSAGuidelinesFinal2_Nov14.doc
4 http://www.cdph.ca.gov/healthinfo/discond/documents/camrsainfectionsguidelineathleticsdepartment.pdf
5 “Defend Against MRSA,” GoErie.com (PA). July 20, 2008.
6 “Puzzling threat; Tough infection challenges doctors,” Cox News Service. July 29, 2008
7 Klevens, R M, Invasive Methicillin-Resistant Staphylococcus aureus Infections in the United States. JAMA. 2007;298(15):1763-1771.
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©Copyright 1997-
, Vocus PRW Holdings, LLC.
Vocus, PRWeb, and Publicity Wire are trademarks or registered trademarks of Vocus, Inc. or Vocus PRW Holdings, LLC.
matters such as joint supplements
with glucosamine for dogs and
your general everyday puppy care